[introduction] in many celebrations in Britain have held this year, senior British leather brand Mulberry launched a covers British all kinds of famous people and places guide, achievement this piece of glorious land.
By the British government introduced to the world for British and roll out, called "GREAT" plan inspiration, the Brilliant Britain, "a book aims to dig some British unsung hero and the untapped place, unknown character and talent. Mulberry avail ourselves of this opportunity to order to this attractive trait and unfailing traditional home salute.
Mulberry appointed editor Henrietta Thompson will be carefully selected magnificent scenery, construction, technology, food, character, traditional and integrate creativity, through the www.brilliantbritainguide.com website to vivid present. From England won the nomination of brilliant people including Tim Walker, Alexandra Shulman, Alain DE Bottom and Tom Parker Bowles.
Web site part of the wonderful content has been editing printed into delicate brochure, and will be on October in Britain and Europe in Mulberry shop released, then in Asia and the United States will also be launched. In this booklet about in the part of the brand, also will be put in the store.
The characteristics of the plan for vivid and comprehensive, including special set up a named "Your Brilliant Britain" enclave, can make a web site visitors nominated his mind Britain's outstanding people and things. The project hope can through the participation of the public, collect all submitted to recommendation, through which rich this Brilliant Britain territory. The scope of this guide with increasingly expanded, the audience is more and more wide, the reader can press area for browsing around the candidate list.
The public selected the most outstanding nominated candidate will be in web site called "Your Brilliant Britain" gallery zone in exhibitions, and all the nominee will be involved in a unique game, and have the opportunity to win the Mulberry production "British fabulous handbags", and guidelines appear in the brand and character provides unique and wonderful items.
Mulberry CEO Bruno Guillon
Mulberry is a rooted in excellent English traditional process on brand, through our factory located in Somerset and apprentice training plan, the premium leather process protection commitment and in high quality leather product design which pursue breakthroughs. We are very glad to through the "Brilliant Britain" production support to the British government plan for the publicity campaign. This activity will be a constant evolution of the show, make blighty the best craft and the innovation technology for attention. The whole project is extremely diversified, the hope can through a series of plan convenient anyone's participation, no matter they are in school, company, cultural organizations or government organization.
The Brilliant Britain "editor Henrietta Thompson
There is no doubt that English is the global focus. But when the island nation's many things has the household we more hope will be the country's skill, creativity and handicraft spread far and wide, and personal experience to all make the country become so good things. Along with Mulberry cooperation involved in this project to me is really incredible an experience. I believe that gradually explore brilliant Britain in the process, there will be more unexpected harvest!
Walpole Guy Salter vice chairman
In Britain in 2012 is an exciting year, and the Mulberry do is will lead to a group of the public eye in the different corners but in creating world-class creativity and product unknown hero. The Mulberry planning this project can be the most suitable but; Mulberry is not only the traditional British process's excellent representative, is a Britain traditional value declare to overseas influential important brand.
Mulberry brand director Georgia Fendley
Guy Salter had contact we participate in the "GREAT Britain" plan for the publicity campaign, and thus inspired we began to "Brilliant Britain" the project. To Mulberry to state a love letter as inspiration, this guide is designed to introduce some other British so colorful traditional craftsman, designers, artists, inventors, and small enterprises, magnificent mountains and rivers, strange customs and delicious food. We sincerely hope that through this activity can make the personages of various circles of society put forward they respect local producer, hero, place and characters, to the British made great contributions for the hero of the tribute.
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