Thursday, December 6, 2012

25 million watch luxury leverage of major brands

Articles REVIEW:
Complex functions with 21 Star Calibre 2000 Brand spent seven years, R & D for the new millennium, is the best example of contemporary innovative watchmaking technology. Addition the most attention as a very unique with mother of pearl dial, Model 3939. uniqueness of these fine watches, not only in the rich aesthetic value also lies in its equipped with a number of complex functions, the success of the practicality meter into a superb artistic creation. "
  Complex functions with 21 Star Calibre 2000 Brand spent seven years, R & D for the new millennium, is the best example of contemporary innovative watchmaking technology. Addition the most attention as a very unique with mother of pearl dial, Model 3939. uniqueness of these fine watches , not only in that it is equipped with a number of complex features, but also a wealth of aesthetic value, the success of the practicality meter into a superb artistic creation. "Christie's watch senior experts two Patek Philippe Li Dianxin recommended to reporters eventually to 25.3 million Hong Kong dollars (StarCaliber 2000) and 4.46 million Hong Kong dollars (3939) turnover, which "StarCaliber 2000" a record the Asia watches shot field new record.
Patek Philippe StarCaliber 2000 Model 9901 Christie's Hong Kong autumn auction transaction price: 25.3 million Hong Kong dollars in 2012
Patek Philippe StarCaliber 2000 Model 9901 Christie's Hong Kong autumn auction transaction price: 25.3 million Hong Kong dollars in 2012
  Patek Philippe StarCaliber 2000 Model 9901 Christie's Hong Kong autumn auction transaction price: 25.3 million Hong Kong dollars in 2012
  Hong Kong market burst
  Breakdown beat the field to the list of records, over ninety percent hit the Hong Kong market, to the list headed by Sotheby's and Christie's auction both in Europe and the United States or Hong Kong, have demonstrated the absolute advantage. With the advantages of free trade port, Hong Kong became the gathering place of the watch market in Asia. In 2006, Christie's Hong Kong autumn auction launched exquisite watches the royal collection of special, turnover reached 66.364 million yuan, the annual six watches auction exceeded a million.
The following year autumn auction, Christie's Hong Kong to the list of special had exceeded 116 million yuan, two rare Patek Philippe 18k red gold watch sold for 5.03 million Hong Kong dollars at high prices at the same time. In the same year, Sotheby's Hong Kong also start watches special sold for 5.48 million Hong Kong dollars at high prices , Vacheron Constantin, a river [King, Kalla rare and gorgeous 18K white gold rectangular watch case in the fall. In 2008, Sotheby's Hong Kong launch of the Patek Philippe 5002 Series is sold for 11.75 million record-breaking success, the male crown Asian film market.
  In 2011, the Hong Kong Watch Auction round burst, Christie's Hong Kong spring auctions and watches special add up to the autumn auction exceeded HK $ 300 million. This year, Mainland China Guardian and Beijing Poly to carry out large-scale watches business. 2011 spring auction, the world's only model of the launch of a Patek Philippe Beijing Poly 4908/1131 diamond watch gains of 5.175 million yuan.
China Guardian launched watches special 213 watch gains 31,499,400 yuan. Hottest Patek Philippe the 5002P Series CapitaLand also watches special coming out, the final turnover of 8.28 million yuan. The entire 2012 year, watch the market was almost unstoppable posture, bucked the trend. So far, Sotheby's Hong Kong Spring and Autumn shoot two quarters watches special gains of 221 million Hong Kong dollars, Christie's Hong Kong spring and autumn turnover of 354 million Hong Kong dollars.
  Hong Kong Sotheby's and Christie's Hong Kong, led by Hong Kong market occupies Asia watches shot field for nearly 80% of the market share. Hundred pieces of data available at Sotheby's Hong Kong watches beat the field in the past, there are nearly a hundred lots over one million yuan mark, Christie's Hong Kong auction more than a million, while mainland so far, Beijing Poly Auction auction more than a million, the China Guardian auction only 11 just three auction more than a million, and the Hong Kong market is quite different. The turnover rate, the Guardian nearly 60% of the turnover rate, and Poly Nearly half of the turnover rate, Jiucheng more turnover rate with more than 80% turnover rate in Sotheby's Hong Kong and Hong Kong Christie can not be mentioned in the same breath.
  The cultivation of the mainland market
  Schilling told reporters in Beijing Jianwai soho, watches a play more than eight years, the domestic watch auction is not very mature belong to the cultivation stage. The Schilling participated in the auction, Antiquorum the Lun many screenings, she thinks: "both from the collection, identification, assessment standards to production, like Antiquorum Lun and Christie have these auction houses have very specialized, and the Mainland also belong to the market cultivation stage, many auction houses are getting goods from our expert hands shoot less than so many tables, or simply to collect forest Ms. table shows, the auction price is much higher than the usual secondary trading, so she sometimes willing to choose to shoot their own watches auction house in the Mainland.
  Schilling also told reporters, watches in the beginning of the stage the novice enthusiasts disadvantage abound. Collection of watches is not just to see what the limited edition, limited edition of some brands simply does not make sense, the watch collection is a special collection of some money, some copied to the copy, and some even refurbished. Poor even if the brand new, re-sell also loss unless otherwise copy shall only buy the price is right, even if the second hand is also likely to hold its value or appreciation. "
  Schilling's true, Poly jewelry watches the Shangpin Senior business manager at Wenhao had interview with Artron said, there are some brands, such as Patek Philippe, early in the decades after World War II growth process realize its value in the secondary market by the auction house. Major Ten watch turnover record before shoot are Patek Philippe, why this brand so recognized, because it's something that is not only new products valuable, used or collection, has also discontinued its value, so The brand will be more and more successful. The modern watch focus on the brands, brands spend a lot of time and effort to research and development, and to promote publicity. Similarly, a table, the same function, a top brand with a fledgling or we do not know the brand, the market value is a world of difference between.
  Hong Kong Jia disabilities was the season autumn film watches special TOP15 were from Patek Philippe, Christie's have to watch the Ministry of senior experts Lidian Xin told reporters: "Patek Philippe in many brands have the most perfect watch file library system to store the watch each one, give buyers possession home full of confidence. Patek Philippe Korea in Geneva has the brand of Pictet Patek Philippe Museum, to the public display them for many years to collect the watch boutique, brand and tabulation of the history is displayed. Patek Philippe them produced of each one watch ' importance and respect for the history of the brand, it all brands stand out, and put it firmly in its position in the market. Patek Philippe for many years in the watch market stands less than. "
  Unlike other luxury class and watch in the Mainland, such as the Beijing Poly auction house, all the jewelry auction are by the national laboratory identification, such as the detection and identification of national jewelry center; involves some diamond jewelry, GIA or HRD top diamond authority accreditation bodies; comes to colored gemstones GRS, expertised colored gemstone identification center in Switzerland. In addition, SHEF ES are internationally recognized, certificate to get recognized by the domestic and respected abroad as well.
  So far no one the watch vendor can issue a written certificate of authentification. Only pay 100 Swiss francs, Patek Philippe, can you provide the movement and the case number and issue date factory and sold only specify the table so-called "certificate", but for the dial, generally is marked: "No Mentioned. Rolex official service outlets only provide full original Rolex parts repair and maintenance services for 20 years, does not issue a written appraisal. Therefore, it requires experts and assessment standards of the secondary market in need of special specialization, more specialization is clearly a long way to go in the mainland market will inevitably.
  Christie's Hong Kong watch senior expert Li Dianxin interview with Artron, had mentioned that when she first came to Beijing in 2003 to do pre-show, Mainland buyers basically to watch completely no idea, but now found Mainland buyers famous brand models back than the experts are cooked. Li Dianxin watch after ten years of development, mainland buyers market reaction quickly delve into it very quickly and very thoroughly drilled. Mainland buyers like the collection of well-known brand, complex functions or some exquisite special watch, prefer contemporary process Tourbillon three asked, pay attention to the product of the table, whether the wife watch box and certificate. With the Mainland buyers Connoisseur level matures, more and more buyers not only focus on appearance, more research brand, performance, and investment potential.
  The potential of the medieval table, antique table
  Looking at the the watches market situation, compared to modern watches market table medieval table, antique table, a relatively early first place. Medieval table, antique table from existing data, it seems no more top-priced auction appeared in the Asian market, antique table in Geneva, Patek Philippe, a 1928 production of the transaction price in 2011, more than $ 3.6 million . Christie's Hong Kong watch senior experts Lidian Xin told reporters: "The Asian market has obvious with the history and culture of the European market, respectively, dominate the market watches have different modern table in the Asian market as a leading European market antique table as the leading Asian markets, modern table popular antique table, pocket watch, antique table is also subject to a mature and experienced buyers collectors favor. "
  Because of its a unique early craft charm and rarity, in fact, have a lot of people turned to look at the the medieval table and antique tables aspects, Beijing Poly autumn auction in China market table is a proof. The Beijing Poly Shangpin, senior business manager at Wenhao in an interview with this reporter, he mentioned that the Chinese market table at this stage about the beginning of the eighteenth century to the nineteenth century to flourish together. European missionary to China, with China, expand trade, interaction and communication, is to start from the watch. Emperor of China, especially the nobility on the table a special feeling when the value of the table is actually more than the painting and calligraphy antique, antiques higher more exotic, very rare, so they match up specifically for the Chinese nobility royal cater to do the batch table.
   Table of topics, from the traditional Western religious tradition, flowers, pigeons, children, there are some fruits are very pattern of human feelings. The same time, some music, sonata, timekeeping, dolls and other activities, with watching and playing with one function. China market table when mass production in Switzerland and France, the number of thousands of support. But after hundreds of years, handed down today, very few. Christie's Geneva auction just past there are several on the table of the Chinese market, very popular these days. Introduced Wenhao: When the emperor to a table with a few porcelain kilns, so it's worth or underestimated. Enamel process precious metals complex mechanical systems, at the same time and historical value and heritage value. Autumn auction last year, Breguet master of a pocket watch, customized to the King Turkey in 1803, and sold for $ 440 million, and later Breguet museum collections, the value of this kind of thing will manifest itself slowly.

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